Our ongoing partnership will continue to give farmers the recognition they deserve as our nation's top essential industry." "We're thrilled to partner with Lee Brice, who, as a farmer and singer/songwriter, shares the same commitment and devotion to our nation's producers. "Case IH is passionate about helping producers make the most out of every season, because we are in fact farmers ourselves," says Scott Harris, Case IH vice president of North America. It is this passion for the industry that drives the company to design, engineer, build and support equipment and system solutions that meet producers' needs.
Case IH's employees and their families farm nearly 1 million acres of land across North America. The new song reinforces the mission of Case IH's Built by Farmers brand campaign, which highlights the deep ties between Case IH employees and their collective farming backgrounds. Brice's song looks to elevate the farming profession by recognizing the hardworking individuals who dedicate their lives to producing energy, fibers and food for the world's population.
"Farmer" celebrates producers as one of the noblest professions in the world.